Stocking the Shelves for M-Commerce

October 1, 2011 |  by Chief Marketer Staff

If you're waiting for the full-blown arrival of shopping over mobile devices, hold the phone

Social Marketing Goes Mainstream: Chief Marketer Annual Survey Find Marketers Believe in Power of Social

October 1, 2011 |  by Brian Quinton

What's the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It's arbitrary, but 75% seems as good a milestone as any

Coke Gives Schools a Chance

October 1, 2011 |  by Patty Odell

Over the last three months, Coke added an attractive prize to its popular My Coke Rewards program. Codes entered from specially marked packages of Sprite could be submitted by Nov. 6 to win one of 25 grants worth $25,000 for their favorite school

Tips For More Targeted Web Ads

October 1, 2011 |  by Brian Quinton

Where marketers once placed online ads by looking at website audiences, they can now get closer to a conversion by segmenting and targeting specific customer

Slow Traffic in the Check-in Lane

October 1, 2011 |  by Brian Quinton

A new study from the Pew Research Center has found that only 12% of U.S. smartphone owners use their devices to tell their social graph where they are and what they're doing

Hunting for Prospects

October 1, 2011 |  by Beth Negus Viveiros

If you are hunting for a fresh prospect list, you might want to take a look at the selections available on hunting and shooting lists this fall

(Radio-)Active Links

October 1, 2011 |  by Brian Quinton

If you want a longer-lasting link, get it on video. Shared links from YouTube have a mean half life of 7.4 hours, compared to 2.8 hours for links shared on Twitter

Editor’s Note: Come Out of Your Shell

October 1, 2011 |  by Chief Marketer Staff

BY NOW WE'RE ALL USED TO AND EXPECT transparency from online marketers. If your business has any kind of online presence, you're being commented on, blogged

Texas Instruments Aims B-to-B Marketing at its Target Audience: Product Designers

October 1, 2011 |  by Brian Quinton

When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer

Chieftains: Whole Foods, DC Comics, Marie Callender’s

October 1, 2011 |  by Chief Marketer Staff

TRUTH, JUSTICE AND TWITTER | Effectively throwing out the superpowered baby with the kryptonite-irradiated bathwater, DC Comics relaunched all of its titles