GMR Marketing has opened an office in Sao Paulo, Brazil. Celso Schvartzer will lead efforts in the region.

Buyers prefer buying products in their own language, so it’s critical for companies to put their best foot forward online and provide a customer experience tailored to local market needs.

HitPath has officially launched Portable Stats, a mobile application which allows affiliates of networks using the HitPath platform, to quickly check their campaign stats from their mobile phones. With a keep-it-simple approach the app is true to its name and is just that, stats, focusing on presenting campaign...

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According to an ExactTarget report titled "The Meaning of Like," companies that receive "likes" from Facebook users might want to think twice before assuming each of those users is a true fan or advocate. The report also found that 44 percent of Facebook users "like" something posted by a company on...

Education, books and weather sites were among the top-gaining website categories in August, according to comScore. Meanwhile, ESPN, Answers.com and Adobe each gained significant ground in the ranking of the top 50 Web properties during the month.

KISSmetrics compiled data from Luth Research, the Mobile Marketing Association and Dan Flanegan to present an infographic titled "Mobile Mania: The Growing Importance of Mobile Website Optimization." It offers some hard numbers highlighting the potential impact of failing to optimize your site for...

Millennial Media's Mobile Mix report for August offers some insights into the top mobile device manufacturers, share of mobile ad impressions by device operating system (OS) and mobile developer trends, among other things.

London, UNITED KINGDOM (Sept 27 , 2011) -- eMerchantPay, a leading provider of online payment processing solutions to merchants worldwide, has been registered as a Payment Institution by the UK's Financial Services Authority (FSA United Kingdom). With this registration, eMerchantPay has been authorized to carry out...

That the performance marketing space has two public companies makes watching the stock market a fairly easy but equally frustrating proposition. We have so few companies of scale, and watching their stocks go up and down but more often down than up only makes us feel as though our sector is the...