The Sony Pictures movie Eat Pray Love (EPL) opened in theaters August 2010. Based on The New York Times bestselling book by Elizabeth Gilbert, Sony needed to make the movie a summer hit among women 25-45

7-Eleven wanted to do something that would get fans to remember Slurpee long after their liquid drink was gone

Although the St. Patrick’s Day time period (typically 3 weeks) is a popular time for spirits consumption in the U.S., Pernod Ricard says it has always been dominated by beer, especially in the minds of consumers

In 2010, 7-Eleven needed to drive trial for 27 languishing private label products from fresh fruit to hot foods. Convenience stores were known for quick-sell items. Just 8% of consumers thought of c-stores for meals. In addition, the recession had pushed convenience store sales down 20%

Tide’s disaster relief effort, Loads of Hope, brings free full-service laundry to devastated areas and gives residents and relief workers a simple, basic comfort: clean clothes

Nationwide restaurant chain Buffalo Wild Wings (BWW) wanted to be known as the place to catch basketball games during the 2011 season. They were looking for a non-traditional approach that included mobile and social media and that would keep people coming back

During the contentious mid-term political campaign season, President Obama derided Republicans as “standing, watching us, sippin’ on a Slurpee” while Democrats pulled the car out of the ditch. The day after the elections, the President offered an olive branch to Congress, joking with reporters about hosting a Slurpee Summit at the White House with incoming…

The History Channel debuted Swamp People in 2009, averaging 3.1 million weekly viewers. Swamp People follows residents, known as Cajuns, in and around the Atchafalaya Swamp in Louisiana, who can trace their roots back to the French Canadians that settled there in the late 1700s

Yahoo! wanted to run a global World Cup campaign targeting consumers 18-44 that would make Yahoo! the No. 1 World Cup site without having the legal rights to use the FIFA name, logo or trademarks

In 2008, as the financial downturn was emerging, Thomson Reuters Markets made a $1 billion investment in Eikon, a next-generation desktop platform developed for global financial customers which displays real-time market data and historical information. In 2010, a global campaign was launched to promote it.