Day: August 3, 2011
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2011 Pro Award Winners
Click on each campaign name to view their full description.Missed the list of 2010 Pro Award finalists? View them here.View our Judges Gallery here. VIEW THE 2010 PRO WINNERS PRESENTATION HERE Best Promotion of 2010 Goes to: Give a Day, Get a Disney …
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Yahoo! News Ask America
2011 Pro Awards Finalist | Leading up to the midterm elections, Yahoo! News saw a gap between what Americans were feeling and thinking and partisan rhetoric
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Pop-Tarts World
2011 Pro Awards Finalist | Kellogg wanted to capitalize on the desire for kids to customize their own Pop-Tarts and tap into the connection its customers felt with the brand
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Arm Yourself for the Ones You Love
2011 Pro Awards Best Multidiscipline Campaign Finalist | Walgreens wanted to be the No. 1 retailer for flu shots. Their goal was to create a promotional campaign that would inspire 5 million people to get flu shots at Walgreens
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Game of Thrones- Maesters Challenge
2011 Pro Awards Finalist | HBO needed a memorable campaign to support the launch of Game
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Huddle to Fight Hunger
2011 Pro Awards Finalist |Hunger affects one in six Americans and Kraft Foods is doing its part to eradicate it. In September – Hunger Action Month – Kraft launched Huddle to Fight Hunger with a goal of donating 20 million meals to Feeding America
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Agencies
Adding a One-of-a-Kind Offer to Impress Loyalists
Chase Card Services and British Airways are adding some layers to their loyalty program to keep pace with card members expectations.
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American Airlines Mobile Millions Sweepstakes
In August 2010, American Airlines launched its app for the iPhone and iPad allowing users to view their flight information
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Criss Angel Mindfreak
To boost show ratings for Criss Angel Mind Freak, A&E wanted to increase viewer engagement
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Xbox 360 / Crackdown 2 Launch Promotion
The launch of Xbox’s Crackdown 2 game needed a big push. It had been three years since the original Crackdown and the long-awaited sequel had gotten forgotten behind other game launches