Day: August 3, 2011
-
Agencies
Monster.com Success Stories
With unemployment at a record high, online job site Monster.com wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love
-
American Airlines Mobile Millions Sweepstakes
In August 2010, American Airlines launched its app for the iPhone and iPad allowing users to view their flight information
-
Criss Angel Mindfreak
To boost show ratings for Criss Angel Mind Freak, A&E wanted to increase viewer engagement
-
CN & Diary of a Wimpy Kid: Rodrick Rules
20th Century Fox released the sequel Diary of a Wimpy Kid: Rodrick Rules amid competition from more than 15 other movies
-
American Express UNSTAGED SERIES
Over the past 20 years, American Express has established a reputation as a leading provider of tickets to sports and entertainment events exclusively for its cardmembers
-
Xbox 360 / Crackdown 2 Launch Promotion
The launch of Xbox’s Crackdown 2 game needed a big push. It had been three years since the original Crackdown and the long-awaited sequel had gotten forgotten behind other game launches
-
Develop a Multichannel Contact Strategy
Most marketers realize that customers have kicked us out of the driver’s seat as we cruise along the multichannel highway. Marketers that don’t recognize this shift in power are facing a very bumpy ride as dissatisfied customers take it out on the last place that didn’t deliver as promised, whether it’s a website, email, direct mail, or call center.
Making multichannel marketing work means having a contact and messaging strategy for key member segments and every one of the key touchpoints they are likely to use.
-