A survey recently released by the Interactive Advertising Bureau (IAB) shows, among many things, that advertisers see audiences respond better to digital video advertising (DVA), and that online video is seen as more trackable, targetable and less expensive.
According to AccuStream Research, $794 million in media spend was generated by mobile advertising networks across the globe in 2010.
A webinar presented by HubSpot reveals a wealth of information regarding when to update your Facebook status, post tweets, publish blog posts and send out emails. One common takeaway for all these activities: do it more often.
According to recent numbers from The Nielsen Company, nearly 25 million U.S. mobile subscribers watched video on their mobile devices in the fourth quarter of 2010, up more than 40 percent from the same quarter in the previous year.
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
So you’re in the hunt for promotional products suitable for seniors. A list pulled from a conversation on Linkedin among industry professionals searching for just such items turned up the following:
Hilton has put $25 million toward rebranding its loyalty program hoping to change the perception of hotel marketing among travelers. The basic premise moves the messaging from earning and redeeming miles, to visions of breathtaking images of wondrous, magical places awaiting unforgettable experiences.
Pizza Hut and the late-night television network, Adult Swim, can expect some pretty kooky video submissions, as entrants in the “Fan-Made Contest” are asked to play out their favorite pizza moments on video. Those videos are being submitted to Adultswim.com/fanmade with the favorite appearing in a customer commercial for Pizza Hut this summer. The winner…
Coupon platform Valpak has branched way out from the iconic blue envelope as a delivery channel, launching a Valpak.com Web site, rolling out its own branded mobile apps
Many people do not understand how valuable e-mails are. When management attempts to measure the importance of e-mails to the organization, they typically look at the revenue generated in the shopping carts of the e-mails. It usually comes to about 3% of total revenue. Nice revenue, but nothing to write home about. They are really…
