Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data ...
In marketing, empathy equals response and response equals dollars. One way of building empathy is by reflecting targets’ interests or emotional touch points in messages aimed at them.
The Lynx brand, known as Axe in the U.S., got a whole lot of attention from commuters last month at the London Victoria Train Station when an ad on the floor asked people to
There are a number of questions CEOs should ask themselves prior to launching any mobile program: "How are people actually going to interact with my company/products/brand on their phones or tablets?" "What features should I prioritize (and which ones should I ditch)?" "Should I go with an app, a mobile-optimized site, or both?" But of…
Can a 90-year-old brand with a name that evokes both your great-grandfather's mass medium and a backyard shed get hip? Fort Worth-based RadioShack thinks so
Corning Inc.'s video, “A Day Made of Glass,” has become a major viral hit, at press time scoring more than 10 million views on the YouTube channel
FACEBOOK KETCHUP, NOT CATCH-UP Condiment superpower Heinz planned to launch a new tomato ketchup flavor in the U.K., balsamic vinegar. Rather than hand
Chief Marketer talked to several experts to get their take on where and how B-to-B marketers are spending their money in 2011
LEGACY CAN BE A TWO-EDGED SWORD, especially when it's hard-wired into a brand name. (Just ask KFC about the flight from ) When RadioShack announced in
In reaching new moms, postal mail may be the best delivery channel for those who've recently delivered
