Month: March 2011

• Lead Generation through Mobile Marketing: Legal and Regulatory Realities

  A recent enforcement action taken by the Federal Trade Commission (“FTC”) to shut down a marketer using text messages highlights the need to be mindful of the law and regulations that govern mobile marketing.

• The Week in Review

  Headlines from the industry.
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• Facebook is the Top Overall Website, While Amazon Leads Retail and Staples Leads Office Supplies

  In a glimpse of the search landscape, Experian Hitwise shows that for the week ending Saturday, March 5, Facebook was the top overall website (among other things), Staples.com was the top office supplies website and Amazon.com was the top retail website.

• In-App Mobile Interstitial Ads: 10% Engagement Rate

  “Through the rapid evolution of in-app rich media, one important aspect has remained a constant: its exceptional performance,” according to a recent report from Medialets, a mobile rich-media ad platform

• Only 32% of E-mail Marketers Carry Out a Regular Amount of Testing

  E-mail marketers have lost sight of the basics, according to a study from Econsultancy sponsored by Adestra

• Android Overtakes BlackBerry as the Top Smart Phone Platform in the U.S.

  After just two months as the second-place dog in the U.S. smart phone platform race, Google’s Android OS leapfrogged RIM’s BlackBerry OS in January, according to comScore.

• Inventors Dilemma

  Almost everyone dreams about being number one. Rarely do you hear about people dreaming about being anything but number one. Even in markets that support more than one winner, people still want to be number one. It’s almost human nature. Being number one brings its own set of issues and…

• Agencies

  Checkup: Bounty and Special K Build their Health Credentials

  As we know, the healthy lifestyle movement is well underway and promotion is an effective way to build a brand’s credentials whether or not “health” has ever been part of their core positions. Let’s take a look—and lesson—from two distinct, long-established brands with powerful promotional concepts. One, Special K, begins its new messaging with a heritage of health; the other, Bounty, uses promotion as a way in.

• Is Charlie Sheen’s PR Strategy ‘Winning?’

  Is Charlie Sheen destroying or building a tiger-blood fueled brand? Is there anything marketers could learn from Sheen’s PR “strategy?”

• Social

  Motorcycle Retailer Rides Shared Facebook Sweeps to Sales Wins

  How do you build a critical mass of followers in social media-those social-grid head counts that are a prerequisite for giving a social campaign viral lift? In the case of online cycle gear seller Motorcycle Superstore