At first blush, rewards statement design should be a no-brainer. By definition, a marketer is communicating with its most engaged customers. To paraphrase an old saying, any communication is good communication as long as the customer's name is spelled right. Right? Marriott International found differently when it reconfigured its rewards e-newsletter. The new design highlights…
As brands come to use and understand Facebook more, they learn the best promotional strategies and tactics for them to best engage their audience like these promotions run by Speed TV and Miller Lite. one of the most important techniques a brand must learn is how to optimize posts to make them more “likeable,” or…
Purdue University boosted the open rate for follow-up emails to accepted students by 7%, and increased the clickthrough by an impressive 33%.
A&E is promoting its new series, “Breakout Kings,” with a sweepstakes where players hunt down augmented-reality fugitives on their iPhones. The “Catch a Con” sweepstakes, run by augmented reality platform GoldRun, pulls players into the plotline of the show to hunt down escaped prisoners hiding out in New York’s Union Square, Chicago’s Magnificent Mile, Philadelphia’s…
Chief Marketer and NextMark offer a selection of files new to market.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: What direct mail package designs are going to be popular in 2011?
As email marketing has matured, the ability to measure the channel’s performance has evolved substantially. Yet all too often, marketers rely on rudimentary campaign metrics from the batch-and-blast days of the past to judge effectiveness. Instead of thinking exclusively about how well a particular offer or piece of creative performed, marketers should additionally look to…
Google considers its search algorithm a rather nimble moving target and makes prominent public mention of the fact that the formula it uses for calculating which pages come out on top in organic search undergoes approximately 500 annual revisions, large and small.
We all know that “listening” to conversations and comments about our brands on the social Web is very important, which is why social listening tools have become an indispensible part of marketing. But what marketers do with that information is even more important.
Age is an essential data point when targeting consumers. But advertisers who have pre-fixed ideas about what a baby boomer looks like may be in for a rude awakening as younger-thinking citizens age into this cohort. Take the oldest boomers, those born between 1946 and 1954. They're a lot more active—and a lot more computer-savvy—than…
