Operation Blasted Out Text Message Spam at a "Mind-Boggling" Rate, Agency Alleges

The other day, we had the chance to meet one of our idols. Unlike most normal human beings this idol works in the online advertising space. They aren't famous. They do have lots of money, but their wealth has nothing to do with what makes them...

According to Medialets, a rich media ad platform for mobile, mobile rich media ads are surging, led mostly by iOS devices. The company's recent figures also show fragmentation for Android devices.

For all its complexities the performance marketing space has only a few major pieces. Starting with the money, we have the advertisers. They pay the bills (most of the time). They come up with offers and more often than not they welcome additional...

A wealth of information about the mobile realm was recently unveiled by comScore in its "2010 Mobile Year in Review" report. Among the highlights was the finding that mobile advertising is on growing at a healthy pace and that nearly half of all mobile subscribers in the U.S. were mobile media users in 2010.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: What impact would potential do-not-track legislation have on data collection or direct marketing?

From the CMO Council research study, "Unify to Multiply Marketing Ecosystem Effectiveness," here are 10 ways to create value for your marketing ecosystem:

Thanks to a joint effort from the Price Chopper supermarket chain and Dole Food Co., mobile devices are spurring consumers to eat more salad. The effort marks the union of two independent marketing pushes at Price Chopper. In September 2010, Dole was planning a mail campaign aimed at active and lapsed members of the chain's…

With all the rush to market on Facebook, don’t push aside the ol’ tried-and-true branded Web site. Johnson Controls, a provider of mechanical equipment and systems that control commercial building systems, is promoting its video contest, "Campus Green Scene," on the corporate website—as well as a microsite and Facebook.

As a few warm days remind us that spring may not be too far away, it may be time to add plans for a street stenciling campaign. The eco-friendly promotions can add a spark to online contests, point the way to in-store campaigns or announce a new musical CD. Add some addition power by teaming…