February 2011 - Page 3 of 11

Zippo Stages Musical Events to Build Sales in China: Case Study

The Zippo Manufacturing Co. staged six musical events—one per month—in China to convert buyers and build advocates among younger adults.

Agencies

Go Beyond RFM When Choosing Prospecting Files

Today more than ever, its important to understand the best possible way to get the most out of the lists you are selecting for your direct mail campaigns.

Agencies

Broker Roundtable: Is the Economy Turning Around?

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.

Email

Transforming Social Dispatches into Email Content

When most organizations think about integrating social media and email, they focus primarily on including links to their social pages within the email and encouraging recipients to share the email with their friends and colleagues. A third, often overlooked way to leverage the social element within your email marketing is what Matt Caldwell, senior creative director of Yesmail, calls “dispatches”: incorporating content from social media into your email messages.

(Less) Shameless LeadsCon Plug: Week 5 – Consolidation

It is now less than two weeks until LeadsCon, that means a few things, one of which is a slow transition back towards content about direct response not direct response focused content. Then again, perhaps if we find a way to craft another show in between…

iPhone App Users Are Worth More Than Android App Users

There are many battlegrounds for iPhone and Android but when it comes to whose app users are more valuable, iPhone take the cake, according to recent figures from Mobclix.

Google Continues to Lead Search Market, but Bing Continues to Lead in ‘Success’

“Success” in the search market can apparently come in different forms. While Google continues to dominate in terms of overall search share, Bing continues to lead the pack in terms of “success rate.”

Messages That Are too Frequent, Repetitive or Marketing-Related Lead to Social Break-ups

ExactTarget and CoTweet set out to analyze why consumers break up with brands via e-mail, Facebook and Twitter, and found clear reasons for these break-ups.