Month: December 2010

• The Week in Review

  Headlines from the industry.
  To receive daily updates please visit the Digital Moses fan page

• Ultimate Affiliate Event Packs a Big Punch at Affiliate Summit West

  Moss Networks announces the inaugural Ultimate Affiliate Event (www.UltimateAffiliateEvent.com) taking place on January 9, 2011, to kick start Affiliate Summit West, the premier affiliate marketing conference in Las Vegas.

• Tracking vs. Sharing

  Almost six months ago, the Wall Street Journal published an article titled, “The Web’s New Gold Mine: Your Secrets.” They prefaced the piece by saying, “A Journal investigation finds that one of”…

• Android Continues to Surge, as Desirable as iPhone Devices

  According to the latest MobiLens report from comScore, smart phones are now owned by a quarter of all mobile subscribers, and Android is continuing its greedy surge in the smart-phone OS market.

• A Majority of Users Ignore Internet Ads More Than Other Ads

  Despite the Internet’s heralded usefulness for targeting ads and reaching the right consumers, a recent Adweek Media/Harris Poll survey found that the majority of adults in the U.S. say they disregard Internet ads more than they ignore ads on other media.

• Online Shoppers Are More Responsive to Paid-Search Ads This Holiday Season

  According to Kenshoo’s “2010 Online Holiday Shopping Report,” search advertising budgets and total online sales transactions were both up during the 26-day period ending with Cyber Monday from their levels last year.

• Online Ad Spending Will Boom to $28.5 Billion in 2011

  According to eMarketer, the continually struggling economy will direct ad dollars toward the Internet. This means that after shrinking in 2009, U.S. online ad spending is set to see healthy growth for the next several years.

• Wheaten & Wheaten Taps ex-OfferMobi and Offervault Exec Jim Lillig For EVP Position

  Veteran Interactive marketer Jim Lillig joins digital agency Wheaten & Wheaten as their Executive Vice President after leaving Offervault and OfferMobi. His addition to the team signals Wheaten’s ambitions to move into the mobile space as well as shore up key Fortune 500 advertiser accounts.

• Affiliate Summit Tip-Off Party at Affiliate Summit

  Double Play Media will be hosting the second annual Affiliate Summit Tip-Off Party at Affiliate Summit West in Las Vegas next month. The event will take place on Monday January 10th, 2011 and is being put on in cooperation with industry leaders BMI Elite, Hybryd Ads, and Infinite Traffic.

• Lead Generators for Mortgage Assistance Relief Services Targeted by the FTC

  The Federal Trade Commission (the “FTC”) recently announced its long-expected Mortgage Assistance Relief Services (“MARS”) Rule (the “MARS Rule”). Under the MARS Rule, the FTC will subject…