Month: December 2010

• Bacardi Mixes Integrated Holiday Branding Cocktail

  Over the holidays, Bacardi USA wrapped its entire portfolio into one two-month program, “Mix & Share”

• Chance at $1 Million During Marathon Shopping at Old Navy

  Who wouldn’t want to win $1 million dollars? That’s just one of the hooks Old Navy is using to get people into its stores during a marathon 36-hour non-stop shopping spree

• Do Not Print this Article

  Like all great ideas, this fresh concept from the World Wildlife Fund is bound to provoke a thousand “why didn’t we think of that” reactions this holiday season

• Email

  InterContinental Hotels Gets Personal with Integrated Email Platform

  InterContinental Hotels Group (IHG) wanted to be able to create highly personalized transactional emails and lifecycle messaging for each of its seven brands on the fly. What’s more, it wanted to automate the process so that customers could receive the appropriate messages in as close to real-time as possible. Now that it integrated a new email platform, it can.

• Social Video Advertising Crashed the Party in 2010

  2010 was the year social video advertising came crashing into the mainstream, says online video analytics company Visible Measures in its report, Social Video Advertising: 2010 in Review. From Old Spice, to Nike, to Pepsi, big brands engaged their audiences with social video advertising, setting the stage for even more progress in 2011.

• Neverblue Names Eric J. Gerritsen, VP of Sales & Business Development

  Neverblue, a premier global lead generation network, announced today that Eric J. Gerritsen has joined the company as vice president of sales and business development. As a member of Neverblue’s executive team, Gerritsen will be leading sales and business development operations.

• Yahoo and Bing’s Success Rates Are Higher Than Google’s

  The search landscape remains relatively unchanged, according to Experian Hitwise. Nevertheless, there are interesting changes to note, including the fact that query success rates for Yahoo and Bing were higher than Google’s success rate in November.

• The Week in Review

  Headlines from the industry.
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• Nutritional Companies Merge: Flex Star has acquired VytaYouth

  Flex star has had a successful 11 year run selling their all natural nutritional supplements to a wide array of loyal customers including a number of Pro teams like the Chicago White Sox and …

• Location, Real-Time Bidding and Online Privacy Among Trends for 2011

  On Dec. 16, eMarketer presented its “Key Digital Trends for 2011” webinar. The speakers included Noah Elkin, David Hallerman and Debra Aho Williamson, all principal analysts for eMarketer.