Neverblue Names Eric J. Gerritsen, VP of Sales & Business Development

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Neverblue, a premier global lead generation network, announced today that Eric J. Gerritsen has joined the company as vice president of sales and business development. As a member of Neverblue’s executive team, Gerritsen will be leading sales and business development operations.

Gerritsen has 20 years’ experience growing media, software and Internet companies across the globe. Prior to Neverblue, Gerritsen ran a Palo Alto-based strategy consulting firm called Global Internet Advisors. While there, he helped senior management teams at United States based Internet companies expand into international markets. Prior to that, Gerritsen was international vice president for search engine company Lycos Inc., which became one of the largest international media networks in the world. He is a regular speaker at Internet, software, media and academic events around the world. Gerritsen holds a BA (Hons) degree in philosophy from Queens University.
 
“Eric Gerritsen is a proven leader that creates win-win scenarios to drive revenue for online marketers. We look forward to have him help our clients expand though Neverblue’s platform and solutions. I am confident that Gerritsen will successfully guide Neverblue’s sales team through the next phases of expansion,” said Hakan Lindskog, CEO of Neverblue.
Gerritsen will be positioning Neverblue as an international leader by establishing key partnerships in new markets. “Neverblue has experienced steady growth over the last several years and I look forward to assisting the company in further expanding its reach into emerging markets,” said Eric Gerritsen.
 
About Neverblue
Based in beautiful Victoria, British Columbia, Neverblue is a premier global lead generation network that delivers millions of profitable customers to clients from all over the world, including members of the Fortune 1000™. Neverblue is a wholly-owned, Canadian subsidiary company of Vertrue Inc., an $800 million Internet direct marketing services company.

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