News Briefs-Starbucks/Balance Bar
Starbucks is kicking off the holidays with handcrafted beverages served in its iconic red cups. Customers who bring a friend to stores between Nov. 18 and Nov. 21
Starbucks is kicking off the holidays with handcrafted beverages served in its iconic red cups. Customers who bring a friend to stores between Nov. 18 and Nov. 21
According to data from Compete, traffic to Black Friday websites has been growing in recent times, most recently showing a 40 percent year-over-year increase in 2009.
According to the latest numbers from comScore, Google Sites led all online video properties in terms of unique viewers in October, while Hulu showed the most video ads during the month.
As of November, each American consumers expects to spend $76 more this Christmas than they expected to spend last year, according to a recent Gallup poll.
The next time you think about what to include in your ads, see if you can fit in some puppies or babies. According to a recent survey conducted by Harris Interactive for Adweek Media, puppies and babies draw positive reactions when seen in ads.
Those who do, do. Those who can't, teach. It's a line that has stuck with us for more than a decade and a half and has worked its way into an article or two over the years. We first heard it from someone...
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The other day, we had a phone call with someone that does what every successful performance marketer looks forward to doing - investing in others. On the surface, it sounds like such a fun job...
This week's question: What's the Outlook for Cooperative Databases?
For decades Digi-Key Corp. sold electronic components to engineers, tradesmen, and hobbyists via its encyclopedic print catalog exclusively, eschewing an outside sales force. The advent of ecommerce changed that, of course, as did the hiring of chief marketing officer Tony Harris.