Good News for Sports Sponsorships
After being stung by a 3.9% drop in sponsorship spending in 2009, the four major U.S. pro sports leagues and their teams have enjoyed a major rebound
After being stung by a 3.9% drop in sponsorship spending in 2009, the four major U.S. pro sports leagues and their teams have enjoyed a major rebound
Particularly when it comes to direct marketing, the sales-marketing dynamic is crucial to success; marketing value is realized at the end of the sales cycle, as respondents turn into customers.
Greg Grdodian, president of The Edith Roman Co., and Chris Longo, its executive VP, have both left the company.
Fala Direct Marketing
Some days a list manager can feel like Monty Hall playing "Let's Make A Deal." Every company placing an order wants some kind of special offer or bonus.
An email welcome program is definitely a best practice. Except for transactional emails such as order confirmations and shipping notifications, welcome emails typically have the highest open rates of any marketing emails
Since September, Catholic Charities of Dallas (CCD) has raised more than $46,000 through brand new e-mail and online efforts — exceeding its usual annual amount from direct mail, said Rosemary Tarangioli, assistant director of development and communications.
Internet service providers are giving more weight to engagement metrics such as open and clickthrough rates when calculating sender reputation scores and deciding whether messages are legitimate or spam. That means it
Fans of Hasbro's Nerf line of sports and toy gun products will get their moment of glory this Sunday during the broadcast of "The Simpsons" on the Fox Network
KFC is using its Twitter account, @KFC_Colonel, to accept applications for its KFC Colonel's Scholars. In other words, keep it short and sweet