Month: October 2010

• Email

  Email Registration: Best Practice vs. Common Practice

  Before you can communicate with customers and prospects via email, you obviously have to capture their email address. But while you may think that the benefits of opting in to receive email from your brand are apparent, visitors to your Website might not.

• Email

  Full Steam Ahead for Stanley Steemer’s Enewsletters

  By his own admission, Chris Sentz, Internet marketing specialist Stanley Steemer, was until this year a novice when it came to email marketing. His company, which specializes in carpet and air-duct cleaning and water-damage restoration, didn

• E-Mail List Prices Fall: Worldata

  The prices of permission-based consumer and medium-large business e-mail list prices both fell by more than 4% from last year

• Email

  Taking Transactional Email to the Next Level

  The transactional email is a staple of the customer communications process for online retailers. But all too often, retailers allocate minimal resources to optimizing these emails for increased engagement, brand experience, and additional revenue opportunities. That

• Are You Making the Most of Your List?

  The traditional offline list industry shrinking, meaning more and more data compilers are clamoring to collect data in the online space. Unfortunately, the data they provide isn’t always of the highest quality. From a marketer

• Social

  Social Media, WOM, New Products, Draw Women To Brands

  Gap recently offered a discount incentive for shoppers that checked in through Foursquare. The promotion helped catapult the retailer up a new listing of the 25 brands most important to women from No. 44 to No. 17

• RoofTop Confessions is the First Reality Series Made for Mobile Devices

  RoofTop Confessions, the first reality series made for mobile devices, is ready to unveil its fourth season of intriguing human stories. With apps that rank among the most popular in the entertainment category of iTunes, the series is set to continue its rare, insightful looks at the underbelly of life while taking advantage of the shifting media-consumption habits of consumers.

• Revimedia’s 2minuteseo Campaign Goes Live

  Revimedia have launched their 2minuteSEO campaign (available at www.2minuteSEO.com), which allows users to check their website’s search engine optimization score in three steps, taking only a couple of minutes.

• Performance Marketing in the Real World

  For whatever reason, if you happen to live in the eastern two-thirds of the country and have a significant amount of Membership Rewards points, chances are you have spent some…

• Monetizing Email in A Direct Response World

  Perhaps one of the reasons that we enjoy the Electronic Retailing Association’s (ERA’s) show so much, is that it gave us that kid in a candy store feel. A chief complaint others have about some of…