HO HO HO…that started in October? Well, hang on to your elves and reindeer because here we go! Kmart and Sears jumped on board and others are sure to follow this new tradition of pre-Thanksgiving holiday campaigns. Smart? You bet. Let me tell you why.
Creating a sound B-to-B social marketing program takes much more than just simply creating a Twitter account and a Facebook page. Learn how Rockwell Automation created a detailed social media strategy and how you can adopt their ideas to boost your own social profile
Marketers who think that creative doesn't matter in business-to-business marketing might want to think again
Business-to-business marketers are scrambling to get social, even though they're not sure which channels are best or whether they have the internal resources to do it right. Learn what the biggest obstacles are, and what B-to-B marketers hope to get from being social
Over the last few years, Subway has jumped from the No. 5 brand in the quick service restaurant category to No. 2 thanks in large part to the popularity of its spokesperson Jared Fogle
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According to recent data from STRATA, a media-buying and -selling software provider, more than half of advertisers surveyed said that location-based advertising will not be in their plans in 2011.
Hagai Schechter is the CEO of Fraudlogix, an innovative affiliate-fraud prevention company with offices in Florida and Israel. The company is on the cutting edge of the industry, so we decided to hear his story and see what he thinks about how affiliate fraud is affecting the industry and the opportunity its downfall might present.
According to the latest "American Express Spending & Saving Tracker" report, nearly a third of Americans planning on traveling this holiday season expect to boost their spending this year compared to last year.
The latest figures from comScore show that gambling sites picked up some serious steam in September, while Google Sites overtook Yahoo Sites as the top online property in the U.S. during the month.
