October 2010 - Chief Marketer

Market Proactively This Holiday Season

HO HO HO…that started in October? Well, hang on to your elves and reindeer because here we go! Kmart and Sears jumped on board and others are sure to follow this new tradition of pre-Thanksgiving holiday campaigns. Smart? You bet. Let me tell you why.

Rockwell Creates a Road Map for Being Social

Creating a sound B-to-B social marketing program takes much more than just simply creating a Twitter account and a Facebook page. Learn how Rockwell Automation created a detailed social media strategy and how you can adopt their ideas to boost your own social profile

The Danger of Thinking B-to-B Creative Doesn’t Matter

Marketers who think that creative doesn’t matter in business-to-business marketing might want to think again

Survey: B-to-B Marketers Unsure Which Social Channels are Best

Business-to-business marketers are scrambling to get social, even though they’re not sure which channels are best or whether they have the internal resources to do it right. Learn what the biggest obstacles are, and what B-to-B marketers hope to get from being social

Subway CMO on Jared’s Marathon Run

Over the last few years, Subway has jumped from the No. 5 brand in the quick service restaurant category to No. 2 thanks in large part to the popularity of its spokesperson Jared Fogle

BlueGlass FL Conference Brings Innovation and Expertise to the Forefront

BlueGlass will be making its mark this November with a cutting-edge online marketing conference featuring some of the most prominent social media, search marketing, domaining and investment industry experts.

Nearly a Third of American Travelers Will Spend More on Holiday Travel This Year

According to the latest “American Express Spending & Saving Tracker” report, nearly a third of Americans planning on traveling this holiday season expect to boost their spending this year compared to last year.

Gambling, Business/Finance, Education, Career, Hosting Sites Surge in September

The latest figures from comScore show that gambling sites picked up some serious steam in September, while Google Sites overtook Yahoo Sites as the top online property in the U.S. during the month.

Fraudlogix, an innovative affiliate-fraud prevention company

Hagai Schechter is the CEO of Fraudlogix, an innovative affiliate-fraud prevention company with offices in Florida and Israel. The company is on the cutting edge of the industry, so we decided to hear his story and see what he thinks about how affiliate fraud is affecting the industry and the opportunity its downfall might present.