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Full Steam Ahead for Stanley Steemer’s Enewsletters

Full Steam Ahead for Stanley Steemer’s Enewsletters

Posted on October 11, 2010 by Chief Marketer Staff

By his own admission, Chris Sentz, Internet marketing specialist for Stanley Steemer, was until this year a novice when it came to email marketing. His company, which specializes in carpet and air-duct cleaning and water-damage restoration, didn’t even begin collecting email addresses until about a year and a half ago, and it only launched an enewsletter program in February.

But the sales that resulted from the debut issue of its newsletter paid for the company

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