Month: October 2010
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Agencies
Paper, Mobile and E-mail Marketing Synch Up
A new service from Mobile i-Mail seeks to remove guesswork from the timing of multichannel, multi-effort campaigns.
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Agencies
Epsilon’s Raiche Tackles Challenges, Opportunities In Healthcare Marketing
By her own admission, Stacey Raiche doesn’t have a traditional direct marketing background. But Raiche, who recently joined marketing services firm Epsilon as senior VP, in support of the healthcare practice within Epsilon’s strategy and analytics consulting group, views this as an advantage.
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Agencies
With Catalog Blow-Ins, Upside Far Outweighs the Downside
For catalogers, the potential for blow-ins in terms of incremental revenue gains is significant, while the downside risks are minimal. So why don’t more catalogers take advantage of them?
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In a Sea of Pink, Only the Strong Stand Out
October is National Breast Cancer Awareness Month-a fact that’s hard to miss. Walk into almost any store this month and you’ll be awash in pink products
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Email
Add Shimmering Lights to Your Holiday Email Marketing
Tips for sprucing up your email marketing creative this holiday season
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Agencies
Mrs. Meyer Sampling Event Turns SF Fountain into Kitchen Sink
Eco-friendly cleaning brand Mrs. Meyer’s brought its Clean Day products to San Francisco last month-and dumped them into the fountain in San Francisco’s Ghirardelli
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Agencies
Successful Creative Is Full of Crap… Make That CRAP
Every successful piece of marketing creative entails a certain amount of crap, according to freelance copywriter Lauren Brenner. Make that CRAP: Curiosity, Report, Action, and Proof.
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Customers Asked to Share Handy Uses for Vaseline
Packaging innovations continue to improve the consumer experience and sales. Oreo developed its self-closing, pullback seal