Aloft Hotels Uses Digital Tags as Sweeps Entries
Aloft Hotels is trying something new: scattering digital tags around its hotels for customers to search for
Aloft Hotels is trying something new: scattering digital tags around its hotels for customers to search for
This week’s question: How reliable are income selects on lists, especially in light of the current economy? Our current panel features Jim Hall of All That Marketing, Matt Kaiser of Veradata and Don Yaffe of Belardi/Ostroy. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at [email protected].)
Orabrush is proof that there
The modern ad agency must possess the capacity to
The ING New York City Marathon is set to take place Nov. 7. Some 45,000 runners will attempt the 26-mile course with an expected 100,000 friends, family and others cheering them on along the course
The element of surprise and delight is simply that-surprise and delight. When a brand hands a customer something completely unexpected it shows that customer’s loyalty is appreciated
In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones
Social couponing-in which online coupon offers go active once a minimum number of registered users sign on to them-has become a hot new promotional platform, particularly for category leader Groupon
Disney may be a small world after all, but it takes big people to access it, especially via mobile devices. Disney
Even in today's economy, there is business out there. Identifying and engaging the right decision-maker, at the right time, is more vital than ever.