On October 4, paint manufacturer Glidden walked away with the Best in Show 2010 WebAward from the Web Marketing Association for its recently re-launched Web site, Glidden.com
Do third-party rewards dilute the branding message and relationship program participants have with marketers? Direct Newsline spoke with Jill Goldworn, president and co-founder of rewards and incentives provider TheFirstClub about the challenges and opportunities available to marketers seeking to broaden their reward program offerings.
Money-Saving Tips for This Winter
Ed Mallin, who has been with information services firm Infogroup for 20 years, will leave the company in late November.
Now that the talk is less about social media replacing email and more about how the channels complement each other, marketers are striving to ensure that they obtain maximum synergy from using them together. John Foley, Jr., CEO of marketing solutions provider InterlinkONE, discusses the differences between email and social media that make it important…
We all know customized emails can be effective. Here are some of their most important characteristics
The U.S. Postal Service has decided to appeal the Postal Regulatory Commission
Jerry C. Foote, former president of Names and Addresses Inc., died on Oct. 18, after suffering from heart disease. He was 63.
Given how complex marketing has become, it
A shopper walking into The Fashion Mall at Keystone in Indianapolis, IN, can click on the new Simon iPhone app to discover that she can get $30 off at Gap if she brings any of her old denim to the store
