Month: October 2010
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Fraudlogix, an innovative affiliate-fraud prevention company
Hagai Schechter is the CEO of Fraudlogix, an innovative affiliate-fraud prevention company with offices in Florida and Israel. The company is on the cutting edge of the industry, so we decided to hear his story and see what he thinks about how affiliate fraud is affecting the industry and the opportunity its downfall might present.
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Majority of Advertisers Will Ignore Location-Based Advertising in 2011
According to recent data from STRATA, a media-buying and -selling software provider, more than half of advertisers surveyed said that location-based advertising will not be in their plans in 2011.
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Webair Teams Up With EFT Energy, Inc. For Groundbreaking Energy-Efficient Hosting
New York, NY – October 20, 2010 – Webair (www.webair.com), an industry leader in managed hosting solutions, announces they are working with EFT Energy, Inc. to better manage energy consumption.
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BlueGlass FL Conference Brings Innovation and Expertise to the Forefront
BlueGlass will be making its mark this November with a cutting-edge online marketing conference featuring some of the most prominent social media, search marketing, domaining and investment industry experts.
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Waxing Philosophically…aka Just Rambling
Perhaps it’s the politics; the anticipation that comes with a potential changing of the guard. maybe it’s the lack of new offers or the fact that the hottest…
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Jim Beam Highlights Aging in Bourbons, Consumers with “Beamfire” Social Game
Earlier this year, Beam Global Spirits & Wine launched the Jim Beam Black Label variant under the campaign slogan “Eight years Changes Everything”
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Broker Roundtable: How Sure Can You Be About a List’s Origin?
This week’s question: How sure can list brokers and managers be about a list’s origin
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Three Keys to Localizing Your Business Abroad
Global expansion is the next logical step for companies that have already developed a solid footprint in the U.S., and in the current economy, companies are doing all they can to go global, fast. There are, however, several considerations a company must bear in mind. The risks of operating in multiple regions fall into two categories: not meeting the needs of distant regions and not having insight into what they are doing.
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Agencies
MeritDirect Launches Services Group
MeritDirect has formed the Strategic Services Group. The new operation includes Strategic Consulting, Merit Digital, b2bbase and Insert Media.
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Agencies
Potter to Resign as PMG; Mail Groups OK With Legacy
Industry groups are not expecting any dramatic changes to the U.S. Postal Service in the wake of Postmaster General Jack Potter