Fisher-Prices’s New Zoo View Connects With New Moms
Everyone goes to a zoo to see something they've never encountered before. But a zoo-centric live-event campaign from Mattel subsidiary Fisher-Price is
Top 5 Days for E-mail Volume, 2009
TOP 5 DAYS for E-mail Volume, 2009
Fear Factor: Clients Are too Cautious, Say DM Creatives
In direct marketing, looks aren't everything. A pretty package isn't worth the paper it's printed on if it doesn't get results. And while much of direct
From the Mouths of Babes: A Kid’s Take on ROI
IF YOU STILL THINK not everyone is considering the importance of measurable marketing, talk to my kids. As we frolicked on the beach during a week off
Idea to Steal: California Pizza Kitchen Coupon
The element of surprise and delight is simply that surprise and delight. When a brand hands a customer something completely unexpected, it shows that
Location, Location, Location
When geo-social games those contests on mobile devices that let users check in and become of their favorite places first attracted notice, marketers were
Malls, Walking: The Latest Shopping Apps
At least those second-string wishes have come true. A number of recent smartphone apps use either location, mapping or some tech gizmo to log in mall
Pull the Trigger on Abandoned Carts
Abandoned-cart e-mail programs in which you send triggered e-mails to visitors who left your site without purchasing the items they'd placed in their
Facebook Goes Places: Implications of New Geo-Social Features
It remains to be seen if the dozens of geo-social networks, from Foursquare and Gowalla on down, got a boost or a boot from the launch of Facebook Places
Brand, Buzz and Bookings
February 14, 2007, and a crippling ice storm descends upon New York City. JFK is laminated with thick ice. JetBlue, its largest single tenant, opts to
