Lessons From the Past: Ideas from 2010 Black History Month
Those thinking of creating retail campaigns tailored to African American consumers can get some good ideas from these initiatives, which were done last
Room at the Inn
La Quinta is in the business of putting people up for a good night's rest at any of its 800 mid-scale hotels. It is also in the business of making sure
Analysis Makes B-to-B Catalog Pages Work Harder
EVEN THOUGH NEARLY HALF OF ITS ORDERS now come in via the Web, a print catalog is still an essential vehicle for generating sales for Trainers Warehouse.
Pull the Trigger on Abandoned Carts
Abandoned-cart e-mail programs in which you send triggered e-mails to visitors who left your site without purchasing the items they'd placed in their
Fisher-Prices’s New Zoo View Connects With New Moms
Everyone goes to a zoo to see something they've never encountered before. But a zoo-centric live-event campaign from Mattel subsidiary Fisher-Price is
Malls, Walking: The Latest Shopping Apps
At least those second-string wishes have come true. A number of recent smartphone apps use either location, mapping or some tech gizmo to log in mall
Location, Location, Location
When geo-social games those contests on mobile devices that let users check in and become of their favorite places first attracted notice, marketers were
Idea to Steal: California Pizza Kitchen Coupon
The element of surprise and delight is simply that surprise and delight. When a brand hands a customer something completely unexpected, it shows that
Fear Factor: Clients Are too Cautious, Say DM Creatives
In direct marketing, looks aren't everything. A pretty package isn't worth the paper it's printed on if it doesn't get results. And while much of direct
Top 5 Days for E-mail Volume, 2009
TOP 5 DAYS for E-mail Volume, 2009
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