Month: August 2010

• Mobile Commerce: Mobile Websites Are a Priority, Apps Are Not

  According to the first annual “Adobe Scene 7 Mobile Commerce Survey” from Adobe Systems Incorporated, a lot of businesses deem mobile websites as an important cog for their mobile commerce strategy, while only a tiny minority seem to think the same about mobile applications.

• Zagat Big on Foursquare, Facebook Big on Facebook

  Foursquare and Facebook are two social networks with quite different attributes (for now), so what do the lists of top brands on each platform look like? If you’re into spoilers, here it is: they’re pretty different.

• BrickHouse Security Selects Atrinsic as Affiliate Network and Management Agency

  Atrinsic Interactive to Provide Affiliate Network and Brand Protection Services for One of Largest Retail Web Sites in the U.S.

• Keeping B-to-B Data Clean: Five Guidelines for Saving Money and Driving Sales

  Neither rain nor snow nor a handful of other impediments are supposed to keep the U.S. Postal Service from completing its appointed rounds

• Next Gen of IVR: Cool Tools for Starting a B-to-B Conversation Online

  A company that touts itself as a provider of cutting-edge marketing software can’t simply rely on the tried and true when promoting its own solutions. They need something customers will perceive as the next “big thing” in interactive media

• Survey: Search Becoming a More Complex, Costly Undertaking

  Many B-to-B marketers are getting more sophisticated in their use of search engine advertising capabilities. But the time-consuming aspects of managing those efforts presents a major challenge, and marketers still can’t just choose one search destination over others

• Broker Roundtable: What’s the Impact of List Biz Consolidation?

  This week’s question: Overall, how is continued list industry consolidation affecting your ability to do business?

  Our current panel features Tom Colwell of Conrad Direct, Don Eaker of Wave Direct, Ed Krug of True North List Marketing, Michael Peterman of Veradata, Stefanie Pont of Pont Media Direct, Harold Pratt of Pratt Direct Inc., Kathy Tribel of Lawrence Direct Marketing Inc. and Michele Volpe of Media Source Solutions.

• Agencies

  Dog Bites Man: A&F Finds Racy Catalog Still Sells

  So Abercrombie & Fitch relaunches its highly suggestive catalog/magazine

• Digital

  Why CPG Firms Need a Holistic View of Digital Spending

  CPG companies on average spend six percent of their marketing budgets on online media, half of what other companies in other industries are spending. Clearly, there is an enormous untapped opportunity for the CPG marketer who gets it right.

• Social

  Facebook Ad Spending to Nearly Double This Year: eMarketer

  Global marketers will almost double their ad spending within the Facebook social network this year, according to a new forecast from eMarketer