Month: August 2010

• Email

  Myth Busters: Loren McDonald on “Free” in Subject Lines, Ideal Frequencies, and More

  Silverpop’s Loren McDonald dispels misconceptions regarding e-mail subject lines, frequency, and deliverability

• The New Profile Of A Market Influencer

  These are trying times for marketers. Diminished budgets mean they must do more with less, while at the same time facing burgeoning competition from new channels. Consumers, meantime, have become exceptionally savvy at ferreting out their own third-party information on products. Against this noisy backdrop of new technologies and competition, where does a marketer go to engage the shopper? Meet the influencer, someone who can extend the reach of your brand through the innate quality of talkability, or word of mouth.

• Email

  The Why and How of Dynamic Content Personalization in E-mail

  Dynamic content personalization improves the performance of e-mail marketing campaigns by optimizing the visual elements displayed to each recipient. Senders can dynamically change images within the e-mail in real time based on explicit delivery rules.

• Email

  The Sum of the Parts, Part 8: Adding E-mail to the Multichannel Mix

  In 2010 we are living in a truly multichannel world where consumers demand the ability to surf the Web for a bargain, flick through a catalog during their coffee break, and enjoy the in-store experience of a retail outlet. E-mail has a role in communicating to participants in any and all of these media and channels.

• Agencies

  Toyota Offers Prius Tenth Birthday in Facebook Contest

  Toyota has announced ten finalists in its Facebook contest to become the face of the “10 Years of Prius” anniversary celebration—and the hometown host of a big catered birthday party for the hybrid model

• Facebook is the Third-Biggest Online Video Property; 10% of Videos Viewed in July Were Ads

  According to the latest stats from comScore, Facebook has vaulted itself into the third spot on the list of the top U.S. online video properties in July. When ranked by video ads, Hulu reigned supreme.

• Google’s Dilemma

  For some reason, seeing “dilemma” used next to a name reminds me of a store right around the corner named “Emma’s Dilemma.” Pass a place enough times…

• The Week in Review

  Headlines from the industry.
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• Is Bing Bigger than Yahoo?

  Chitika, an advertising network, has pegged Bing as the second-biggest search engine, ahead of Yahoo. It may or may not have the support of other stats, but it might not matter – Bing could have a leg up on Yahoo regardless of what the numbers say.

• BrickHouse Security Selects Atrinsic as Affiliate Network and Management Agency

  Atrinsic Interactive to Provide Affiliate Network and Brand Protection Services for One of Largest Retail Web Sites in the U.S.