Month: February 2010

• CoolerAds Acquires Atricity

  CoolerAds, an online advertising platform for community newspapers has acquired Atricity, an online marketing services company.

• 48HourPrint.com Purchases InfoWave Technologies

  48HourPrint.com, a printer and direct mail services firm, has acquired InfoWave Technologies, an online marketing service firm, for an undisclosed sum.

• Online Security Marketer Settles with FTC

  ControlScan, a company claimed to certify the privacy and security of online retailers and other Web sites, has agreed to pay up to $102,000 to settle Federal Trade Commission charges that it misled consumers about how often it monitored the sites and the steps it took to verify their privacy and security practices, according to the FTC.

• Agencies

  Valassis Posts $24 Million in Earnings

  Valassis posted net earnings was $24 million for the fourth quarter, compared to a loss of $222 million in the prior year.

• NextMark Upgrades Online Mailing List Finder

  NextMark Inc. has relaunched its free online mailing list finder. The renovations reportedly include easier searching, expanded information, a streamlined request for information process, better identification of preferred providers and a revamped design.

• Email

  Make the Most of Your Transactional E-mails

  Transactional e-mails

• Great American Cookie Looking for Sweet Tweets

  Fans of Great American Cookie’s signature Double Doozie creation can express their love and get some American Express loot to boot in the cookie franchise’s

• ZenithOptimedia’s Newcast Unit to Give Branded Entertainment a Global Twist

  Branded entertainment—integrating brand marketing into the things that people want to see and do—has taken on a new vigor these days, with a growing marketer interest in tailoring message to fit more neatly

• Agencies

  Tracking IZOD: Goodbye 80’s, Hello Indy

  Enduring brands are never idle. They are ever changing, ever morphing, ever adapting. They cause trends and get caught chasing them, too, both as victor or victim

• Agencies

  Tips for Marketing Road Trips

  So you’re heading out on a road trip? Sure, that jazzed up vehicle is bound to be noticed, but how best to get people who don’t happen to be in the area to stop by