Fuzz Buzz
The iTunes App Store hit the 3 billion-download mark early in January, and considering it reached the 2 billion threshold only last September, the message
Data Can Be Sexy
There's no shortage of puns and wordplays that come to mind when thinking about the marketing strategy of a retailer like Frederick's of Hollywood. But
Return to Sender — For a Price
Many large volume mailers aren't keeping their house files up to date, and that's costing them money, according to a survey by Pitney Bowes. In Nov. 2008,
Climb on the Bing Bus
PROBLEM: How do you make an impact on attendees at a trade show with 2,500 exhibitors and a floor that sprawls over an entire convention center and into
RIGHT LOCATION, WRONG DEMOGRAPHIC
Give Sears an for targeting me with an e-mail based on my zip code, but the offer is a bust unless they think I've wasted precious time at the gym. Sears
Anaheim? They’ve Got an App for That
The City of Anaheim, CA, decided to rely on the old-fashioned medium of direct mail to promote a contest for ideas for newfangled online and mobile applications
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