Month: September 2009

• Social Networking Sites Have Little Influence on Women’s Purchase Decisions

  Are women swayed to make purchase decisions based on their social networking experiences? The answer seems to vary depending on who you ask.

• Signs of Security Boost Sales Conversions

  According to a recent white paper published by security firm McAfee, sales conversions see significant increases when a visible indication of security is seen.

• The Mainstream Divide

  It feels as though it happened yesterday, but in reality this incident happened early last year during Affiliate Summit Las Vegas. That show has overlapped with a variety of conferences, only natural…

• Bing Has Big August, Google Still in Control

  According to recent figures released by Nielsen, Google remained atop the list of U.S. search providers in August, though Bing experienced huge month-over-month growth.

• Online Ad Spending Stays Above Water, Verizon Top Ad Spender

  Advertising in general is suffering in 2009, as everyone knows. However, further supporting indicators from earlier this year, it appears that the Internet is faring relatively well in these rough economic waters, and is set to continue its success in the coming years.

• Agencies

  Merkle Rebrands Itself As A CRM Agency

  Merkle, which had formerly touted itself as a database marketing firm, has changed its brand image to

• Hotel Marketing Firm Novom Names Michael Stone Senior Strategist

  Michael Stone has been appointed senior strategist at Novom Marketing, an integrated hotel and resort marketing communications company

• Zevotek Retains DRTV Media Agency For Lightbulb Campaign

  Zevotek, Inc., a direct marketer and distributor of personal and home care items, has signed a media buying agreement with Diray TV for buying TV airtime.

• Acxiom Acquires Middle East DM Firm

  Acxiom Corp. has acquired DMS (Direct Marketing Services). The acquisition gives the data firm a toehold in the Middle East-North Africa market. DMS has operations in Saudi Arabia and the United Arab Emirates.

• Research Finds Interactive Engagement Requires New Thinking

  Respondents from six in ten organizations surveyed by marketing platform provider Alterian feel one-to-one engagement requires new ways of creating content, and a similar amount said existing techniques for understanding consumers needs required significant improvement.