September 2009 - Page 20 of 21

Checklist for Staging Big City Events

The pain is still fresh in many Yankee fans’ minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of 250 pairs of free tickets to the opening day game

Listline e-Newsletter 9/01

Chilcutt Direct Marketing is now managing this file which names 94,254 last-12-month inquirers

Mobile

Captain Morgan Voicemail Tool Pranks Friends

Captain Morgan rum has added another element to its multi-million dollar “Calling all Captains” campaign: A customizable voicemail tool that lets people send goofy calls to friends

Women Use Social Nets, but Not to Meet Brands: Survey

Nearly three quarters of women say they are “more active” in social media now than they were at this time last year. But brands are not necessarily reaping benefits by contacting females in these channels

Agencies

KFC Offers Boaters Drive Thru Sampling

Over the weekend, KFC made an attempt to put a new spin on the drive thru restaurant. It opened shop with a limited menu on a boat floating around Lake Michigan where boaters

Agencies

7-Eleven Narrows 70 Video Submissions to 28 for a Public Vote

7-Eleven has received about 70 videos for its music video promotion and has narrowed the field to 28. The public this month votes for a winner

News Briefs

POPEYES LOUISANA KITCHEN: has launched a nationwide consumer-generated photo contest, “Get Some Wings and Get Away” to coincide with its wings promotion

Toronto Man Fined $2 Million For Mailing Fake Promotions

A Toronto man who sent out millions of deceptive direct mail promotions to consumers has pleaded guilty to offenses under the Competition Act and will pay $2 million.

Robin Raff Named ECI Healthcare’s Strategy Director

Expert Communications, Inc., a direct marketing agency, has appointed Robin Raff to the position of director of strategy for its healthcare practice, ECI Healthcare.