September 2009 - Page 10 of 21

Swimming With The Sharks – Part 1

When talking about the fake blog landscape we almost always focus on those driving the traffic, the publisher/affiliate. It’s the most visible and controversial piece of the equation, but without an actual product to promote…

Non-Delivery Reports, Newsletters Used in Recent Spam Attacks

According to a recent report released by PandaLabs, non-delivery reports (NDR) are being exploited by tricky spammers.

Video Gamers Depend on Word of Mouth, Hands-On Play

According to a series of reports released by The NPD Group 41 percent of gamers look to word of mouth to get their information about video games, while nearly a third relies on hands-on play at a friend or family member’s house.

Investment in International Services is Paying Dividends at Neverblue

Neverblue, a premier global lead generation network today announced the launch of new localized services for the European marketplace. Neverblue now offers multiple language support for the affiliate interface on their proprietary lead tracking platform and rapid payment terms to quality publishers. Euros, British Pounds and Australian Dollars, as well as US Dollars, are accepted.

Swimming With The Sharks – Part 2

Calling the world of trademark infringing fake blogs marketing fraud might sound to some a little severe. If we look at the advertiser’s point of view, one that has worked on bringing a continuity product to market from scratch…

Agencies

Meet the Broker: Ed Krug

Today we meet Ed Krug, vice president of new business development at Plattform Advertising, where he works primarily with business-to-business lists.

Eric Larsen Joins BuzzLogic As Executive Vice Chairman

BuzzLogic has named Eric Larsen as executive vice chairman of its board of directors.

Agencies

Tony Baldus, Marsh US Consumer Garner DMA Financial Services Award

Tony Baldus, senior VP of marketing and analytics for Marsh US Consumer, has been named direct marketer of the year by the Direct Marketing Association

Internet Display, FSIs Only Growth Channels In Media Study

Internet display advertising and freestanding inserts were the only channels to record revenue growth between the first half of 2008 and the first half of 2009, according to a new study.