Day: July 30, 2009

• Agencies

  Q&A: WWE’s Michelle Wilson on Squaring Off Against the Downturn

  World Wrestling Entertainment has grown from a small regional organization to a global entertainment empire generating $526.5 million in 2008, an 8% jump over 2007

• Listline e-Newsletter 7/30

  During the second quarter, 25,574 individuals sourced from direct mail and direct response space responded to a $32 home business program
  offer

• Agencies

  “Mad Men” Launches Viral Campaigns for New Season

  With 16 nominations in this year’s round of Emmy Awards, “Mad Men,” the AMC series about ‘60s ad executives, wants to get some viral buzz started for the Aug. 16 premiere

• Agencies

  Gillette and WWE Create Educational Videos

  John Cena, Chris Jericho and Cody Rhodes, three of World Wrestling Entertainment’s superstars, are partnering with Gillette in a series of online videos that integrate product education with personal insights

• Kaplan Thaler Named Lead Creative for Wendy’s

  Wendy’s International, Inc. has named The Kaplan Thaler Group as its lead creative agency

• Sears Gets Sociable with Back-to-Campus Crowd

  Sears has unveiled the social media campaign that will promote its back-to-college sales this season, a package of three integrated Facebook tools grouped under the heading “Campus Ready”

• Engauge Wins Brown-Forman Work

  Brown-Forman Corp. has awarded work for its handcrafted bourbon, Woodford Reserve to marketing agency Engauge

• News Briefs

  CLEATSKINS: the makers of a footwear accessory that transforms cleats into street shoes, is running the “Who’s Got You Covered?” campaign

• 22% of Marketing E-Mails are Opened, 6 percent Are Clicked

  According to a recent report released by Epsilon, 94.1 percent of marketing e-mails were delivered in Q1 2009. Additionally, the quarter saw an open rate of 22.1 percent and a click-through rate of 6.1 percent.

• 

  Yay,They Did It. Next.

  In the time that Microsoft and Yahoo have discussed working together, first through an outright acquisition by Microsoft and then in various piecemeal deals since, the Internet world as we know it has dramatically changed. A full…