Day: July 30, 2009
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Yay,They Did It. Next.
In the time that Microsoft and Yahoo have discussed working together, first through an outright acquisition by Microsoft and then in various piecemeal deals since, the Internet world as we know it has dramatically changed. A full…
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The Psychology of Mailing
Email marketing is very much an exercise in human psychology, at least effective email marketing.
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Mobile, Online Video Ads to Buck the Downward Trend in 2009
Google was both the top parent company and the top Web brand in June, according to Nielsen Online.
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Google is Top Parent Company, Web Brand
Google was both the top parent company and the top Web brand in June, according to Nielsen Online.
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Career Sites Grow in Recession
According to recent figures released by comScore, career services and development Web sites saw their audience grow 10 percent in June compared to the same month last year.
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22% of Marketing E-Mails are Opened, 6 percent Are Clicked
According to a recent report released by Epsilon, 94.1 percent of marketing e-mails were delivered in Q1 2009. Additionally, the quarter saw an open rate of 22.1 percent and a click-through rate of 6.1 percent.
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DMA Launches Certified Marketing Professional Program
The Direct Marketing Association (DMA) has unveiled its Certified Marketing Professional program.
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Agencies
Gary Pfeiffer Named Talbots Chairman
Gary Pfeiffer has been named chairman of the board of The Talbots Inc. Pfeiffer had been Talbots independent lead director since July 2008.
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Email
Holiday 2008 E-mail Efforts Offer Guidance for Holiday 2009
The secrets to a breakthrough holiday e-mail campaigns are simple enough: Incorporate triggers, use advanced analytics, test messages and subject lines and allow data to drive marketing. Hey, it
