In the time that Microsoft and Yahoo have discussed working together, first through an outright acquisition by Microsoft and then in various piecemeal deals since, the Internet world as we know it has dramatically changed. A full...
Email marketing is very much an exercise in human psychology, at least effective email marketing.
Google was both the top parent company and the top Web brand in June, according to Nielsen Online.
Google was both the top parent company and the top Web brand in June, according to Nielsen Online.
According to recent figures released by comScore, career services and development Web sites saw their audience grow 10 percent in June compared to the same month last year.
According to a recent report released by Epsilon, 94.1 percent of marketing e-mails were delivered in Q1 2009. Additionally, the quarter saw an open rate of 22.1 percent and a click-through rate of 6.1 percent.
The Direct Marketing Association (DMA) has unveiled its Certified Marketing Professional program.
Gary Pfeiffer has been named chairman of the board of The Talbots Inc. Pfeiffer had been Talbots independent lead director since July 2008.
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The secrets to a breakthrough holiday e-mail campaigns are simple enough: Incorporate triggers, use advanced analytics, test messages and subject lines and allow data to drive marketing. Hey, it
