Google Starts 2009 Right Where it Left Off

Nielsen Online and comScore qSearch agree that Google was the top search engine in January, and they nearly agreed on exactly how much market share the search giant claimed during the first month of 2009.

New Year. New Mailer’s. Same Mistakes

In any business venture, you should begin with the end in mind. For email marketers, the end goal is to execute a successful email campaign.

The Battle Over Display

A reader commenting on our, or at least my, non-stop obsession with flogs, quipped that we should change the name from DMConfidential to FlogConfidential. It's true. Q1 2009 has ushered in the year of the flogs...

Get ‘er Done

In less than a week, we set off to Vegas once again, this time for the second installment of online lead generation trade show, LeadsCon. Last year, in its inaugural year, the planners hoped that they would attract 350...

Retailers Flock to E-Mail

According to recent figures released by e-mail marketing strategy and creative services firm Smith-Harmon Inc., retailers ramped up their promotional e-mail campaigns in December, building on a trend that began in September.