Topic

Month: February 2009

  • Missouri Fines Telemarketers $300,000 in No-Call Case

    A telemarketing operation in Georgia that allegedly made repeated calls to Missouri residents on the state’s do not call list has agreed to pay $300,000 in penalties to the state and stop making phone solicitations, according to Attorney General Chris Koster.

  • Direct Marketing | Print

    Meet the Broker: Heather Maylander

    Meet the Broker features Heather Maylander talking about the challenges nonprofits face with multichannel marketing and a new generation of donors

  • Listline e-Newsletter 2/26

    Purchasers of Bella Clear skin care products are named. The count for the last 6 months is 120,000. The average sale was $50.

  • Growth in Media Spend to Hit 30-Year Low: VSS

    The overall media spend this year is expected to slip to its lowest growth rate, only the second decline in 30 years.

  • Acquisition

    Dairy Queen Swaps Gift Cards for Blogger Posts

    Dairy Queen International is serving up a brand new item: a blog for company employees to post threads and spread the word about its new value menu items and promotions.

  • Yum Brands Names Global Branding President

    Yum Brands Inc. has named Micky Pant as president of global branding, a new position.

  • Allman Brothers to Webcast Historic Concert Series

    The Allman Brothers, that iconic country rock band from the pre-cyberspace ‘60s, is pumping up the volume on its 40th anniversary concert series from New York City’s Beacon Theatre next month with a subscription Webcast that could become a template for other bands.

  • News Briefs

    CANON: renewed its sponsorship deal as official digital camera, copier, SLR camera and printer of the New York Yankees in a three-year pact.

  • Get ‘er Done

    In less than a week, we set off to Vegas once again, this time for the second installment of online lead generation trade show, LeadsCon. Last year, in its inaugural year, the planners hoped that they would attract 350…

  • Google Starts 2009 Right Where it Left Off

    Nielsen Online and comScore qSearch agree that Google was the top search engine in January, and they nearly agreed on exactly how much market share the search giant claimed during the first month of 2009.