Corporate budget cuts during recessionary environments are often felt first by advertising initiatives, leading to an increased scrutiny on performance-based metrics such as return-on-advertising-spend (ROAS).
Scenario: Supply of your product/services is still going strong, but demand has begun to decline as consumers reduce discretionary spending. When the terms €˜recession€™ and €˜depression€™ are being debated as to which one best describes the economy, good advertisers know it is time to change focus.
There are now more than 1 billion users in the worldwide Internet audience, according to comScore’s latest World Metrix report.
According to the most recent figures released by Nielsen Online, Google was the top parent company while Electronic Arts Online was the stickiest brand online in December 2008.
Tight times call for drastic measures for online retailers. To many, this will mean cutting less necessary marketing tools and spending more on ones that are worthy of investment.
If you received 45,000 spam messages in 2008, you’re an average unprotected user, according to Google, which drew its data from the Postini Message Security network.
Without a doubt, the flog qualifies as the unexpected eighth wonder of the advertising world - a slightly refreshed take on the classic MLM page of rambling text in the first person promising claims that people doubt but...
When we came back from Affiliate Summit, we found ourselves fixated on one of the takeaways that we wrote about upon our return - this notion that part of performance marketing has entered into a race to the bottom.
Postmaster General Jack Potter on Wednesday asked a Senate panel to consider
Donald Brydon is expected to be named to be chairman of Royal Mail Holdings plc for three years from March, according to wire service reports.
