Mortgage CPC Plummets

Efficient Frontier recently released its U.S. cost-per-click data for the month of December 2008.

Affiliate Summit – The Review

Those who visited Las Vegas this week for Affiliate Summit probably noticed, as is usually the case with a trip to Las Vegas during convention season, a line out of X-Files, "We are not alone." Despite our often feeling like the center...

F*ed Company Part 2

One of the trends not necessarily evident from attending Affiliate Summit has already started, and will continue in the days and months ahead. This trend reminds us of something we listened to a little more than a year ago at a very...

Search Advertising Slowed in 2008

Though Internet advertising has been vulnerable to the overall economic decline, search advertising has become more desirable for marketers. Still, U.S. search advertising saw its annual spending increase slow down a bit from its 2007 growth.

Khubani to Pay $7M Fine in Long-Running Case: FTC

|  by Chief Marketer Staff

Marketers who allegedly made false and deceptive claims that a device would cause consumers to lose weight by applying electronic stimulation to their abdominal muscles have agreed to pay $7 million to settle an action brought by the Federal Trade Commission to obtain consumer redress, according to the FTC.