Day: January 7, 2009

• Listline e-Newsletter 1/07

  Key Marketing Advantage was selected to manage a list of 546,917 subscribers to The Progressive Farmer.

• DreamWorks, Pepsi Produce 3D Super Bowl Ads

  DreamWorks Animation will hype its upcoming “Monsters vs. Aliens” movie and Pepsi will feature its SoBe Lifewater dancing lizards in two 3D TV spots set to appear in tandem during Super Bowl XLIII.

• Agencies

  KFC Runs “Hail Mary” Scholarship Pass Play

  If any National Football League team completes a “Hail Mary” pass on the final play of a divisional or conference championship game, KFC will make a six-figure donation to its Colonel’s Scholar’s Program.

• Agencies

  Sharpie Sets Up Experiential Shops in Office Depot Stores

  Office Depot and Sharpie, the maker of permanent markers, have opened an in-store shopping experience at Office Depot retail locations where customers can experience the product.

• Agencies

  Music Fans Get A Chance at Glory with “My Grammy Moment”

  Singer Katy Perry has garnered lots of attention for her 2008 single “I Kissed a Girl,” from nominations as the favorite MySpace performer in the Teen Choice competition to winning the 2008 MTV Europe Music Award as the best new act.

• Food Banks to Benefit from Weight Loss Challenge

  General Mills, NBC’s “Biggest Loser” and Feeding America are collaborating on a weight loss challenge that will deliver a pound of groceries to local food banks for every pound participants knock off

• Kroger Revs Up NASCAR Promo

  (Supermarket News)— Gatorade, Klondike, Ragu and Ritz join more than 100 products that feature limited-edition Daytona 500-themed packaging at Kroger Co. stores.

• Hospitals Ailing in Their Web Marketing Efforts: Study

  They might be cutting edge when it comes to medical treatments, but in the online marketing arena, top hospitals need serious resuscitation.

  That’s the findings of a new report from Oneupweb

• Agencies

  Atrium Breaks Into DM With Nutri-Health Acquisition

  Atrium Innovations Inc., a health supplements marketer, has acquired Nutri-Health Supplements LLC for $23.9 million.

• GXS Purchases Brazilian Firm Interchange Servicos

  GXS, a provider of online business-to-business software, has acquired Interchange Servicos S.A, a Brazilian electronic data interchange services firm, for an undisclosed sum.