Day: January 7, 2009

• Agencies

  Premium Color and Hand Pack Merge

  Premium Color Graphics Inc., a Clifton, NJ direct mail services firm, has merged with Carlstadt-based Hand Pack, Inc to form Premium Color Group LLC.

• Holiday E-Shopping Was Difficult for Many: Survey

  About 36% of online shoppers ran into roadblocks while buying holiday gifts. They ranged from molasses-like Web site response to fruitless efforts to check out, to outright system crashes, according to a survey from Guidance, an online marketing services firm and market researcher Synovate.

• Email

  Post Christmas Percent-Off Promos Ruled: Email Data Source

  Most of the major retailers this year got a larger-than-usual bump in Web site traffic the day after Christmas, much of which was fueled by bargain hunters responding to percent-off e-mail campaigns, according to Email Data Source

• Email

  Stupid Campaign Watch: Most Off-Target Creative Ever

  And the winner for worst-targeted creative in 2008 goes to an e-mail campaign that arrived in my wife’s inbox just before Christmas

• Email

  Signs that an E-mail Deal Smells

  Should you do business with an unknown firm offering millions of compiled e-mail addresses? Don

• Email

  eWayDirect Unveils Reengagement Tool

  eWayDirect has developed marketing technology designed to drive sales from customers who abandon e-commerce Websites without making a purchase, the e-mail service provider recently announced