Month: November 2008

• Specialists Marketing Eyes Conference Business

  Specialists Marketing Services Inc. is seeking to expand its footprint in the conferences and events industry by launching a package of data services for promoting sales of exhibitor space and increasing attendee registrations.

• Illinois AG Sues Firms for Alleged Mortgage Rescue Fraud

  Seven mortgage-rescue outfits were slammed with lawsuits last week by Illinois Attorney General Lisa Madigan.

• Agencies

  Over There: Direct Mail in World War I

  Early in the afternoon on Oct. 4, 1918, the lobby of Chicago

• Listline Enewsletter 11/21

  Worldata has been appointed to manage Harte-Hanks

• Social

  Office Max: Lord of the Elf Dance Once Again

  If the Web has spawned a holiday tradition, it may be the arrival of the annual “Elf Yourself’ mashup from business retailer Office Max.

• T-Mobile Launches New NBA Ad Campaign

  T-Mobile is launching a new on air and online TV ad campaign featuring National Basketball Association stars as an extension of its efforts to plug its myFaves free call service.

• NHL Boosts Salvation Army Campaign Online

  The National Hockey League is creating an online campaign to support the Salvation Army’s annual Christmas fundraising with an NHL All-Star prize tie-in.

• Marketing Drives Hires SVP and Creative Director

  Marketing Drive has added to its staff, hiring Ronnie Tucker as senior vice president and Chris Kelman as creative director, both newly created positions.

• News Brief

  UPSHOT: has promoted Scott Fujii from vice president, production to senior vice president, production; Brian Priest from vice president

• Agencies

  B-to-B Marketers Still Spending: GlobalSpec

  Though U.S. consumers are spending less these days, the same cannot apparently be said of business-to-business marketers, according to a study put out Thursday by GlobalSpec.