Month: November 2008

• Listline e-Newsletter 11/05

  MeritDirect has been selected to oversee a list of 1.6 million names from ESPN the Magazine

• Agencies

  Live from ad:tech: CNN Re-engages Viewers

  Whoever emerges as the president-elect from the current campaign, CNN will be a clear winner as a content provider and sampler.

• Live from ad:tech: NY Times, Business Week Try New Web Moves

  The New York Times is about to provide Web links to news stories in other publications related to its own news stories on an alternative digital front page, and Business Week is letting readers create their own coverage priorities.

• Ocean Spray to Break January Campaign Targeting Hispanics

  A new campaign for Ocean Spray targeting Hispanics will break in January in Texas.

• AOL Sued for E-mail Ads

  (Magilla Marketing)—A California man has filed a class-action suit against AOL for allegedly including text e-mail ads in the footers of paid subscribers’ outgoing messages.

• Thirty Percent of Home Web Surfers Have the TV On: Nielsen

  Internet activity and TV watching often go hand-in-hand, according to new survey.

• New Brief

  BLOOM SUPERMARKETS: on Nov. 15 will sponsor an attempt to break the Guinness World Record for most couples kissing simultaneously

• Agencies

  Credit Woes Hurt Nautilus’ Direct Operations

  Nautilus Inc., which sells high-ticket exercise equipment through a variety of financing structures, blamed weakness in the consumer segment and a tight credit environment for a substantial loss in its third quarter.

• Agencies

  Vertis Gets $250 Million Loan From GE

  Vertis Communications has received a $250 million senior secured plan of reorganization credit facility from GE Commercial Finance.

• Boise Income Hit By Hurricanes, Finance Charges

  Boise Inc. generated $633.1 million in sales, and another $30.1 million in income from operations, during its most recent third quarter.