Listline e-Newsletter 11/05
* ESPN the Magazine
* Fundraising and Grant Writing Book Buyers
* Real Estate Technology News Master File
* Optimum Diet and Health Buyers
* Southern Progress
* Wolferman’s
* People in the News
* Tamayo Miyares & Sherman
LIST MANAGEMENT CHANGES
ESPN the Magazine
MeritDirect has been selected to oversee a list of 1.6 million names from ESPN the Magazine, as well as the ESPN the Magazine Enhanced file with more than 1.3 million names. Other segments available name 906,224 mail order buyers and 209,158 direct to publisher subscribers. Lake Group Media Inc. was the prior list manager.
Selections: Hotlines, change of address, sports interest, adult’s/child’s age/gender, credit card buyers, ethnicity, homeowner, home value, household income, length of residence, lifestyle, mail order buyers, presence of children, auto class, religion, source, state/SCF/ZIP
Sample usage: East Bay Running Store, Rogers & Hollands Jewelers, New York University, MBI Inc./Danbury Mint, Columbia House
Price: $105/M
Contact: MeritDirect, Anthony Carraturo (914-368-1083; [email protected])
NEW TO MARKET LISTS
Fundraising and Grant Writing Book Buyers
Infocore Inc. offers this list of 16,753 book buyers from Jossey-Bass. These buyers are at a managerial level or higher. Direct mail is the source.
Selections: Gender, max per company, topic, state/SCF/ZIP
Price: $145/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; [email protected])
Real Estate Technology News Master File
MetaResponse Group Inc. rents this list of real estate and mortgage industry professionals for October Research Group. This file consists of 6,158 paid subscribers to Real Estate Technology News, paid seminar attendees and other product buyers.
Selections: Gender, state/SCF/ZIP
Price: $140/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; [email protected])
Optimum Diet and Health Buyers
GT List Services offers 185,321 names on this list of dieters who purchased a dietary supplement for weight loss. The majority of customers are women who logged on to a Web site to place orders. Postal addresses and telephone numbers are available.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $100/M (postal file); $150/M (e-mail file)
Contact: GT List Services, Oney Currithers (845-918-1012; [email protected])
NEW SELECTS
Southern Progress
Millard Group Inc. now offers a book buyers selection on lists from publisher Southern Progress. This includes subscription lists for Coastal Living, Cooking Light, Cottage Living and other magazine files. The Southern Progress Magazine master file contains more than 3.8 million names.
Additional selections: Hotlines, change of address, enhanced, gender, paid, source, telephone number, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., Lynn Wallis (914-697-5824; [email protected])
UPDATED LISTS
Wolferman’s
ALC Data Management announced that the Wolferman’s file is now on a monthly updating schedule. A total of 369,580 names are on file. The average sale for gourmet foods is $60.
Selections: Purchase amount ranges, credit card buyers, gender, gift buyers, last purchase, multibuyers, state/SCF/ZIP
Sample usage: Boudin Gifts, Chef’s Catalog, Coldwater Creek, Green Mountain Coffee Roasters, Hale Indian River Groves, Hershey’s Direct Consumer, Orvis Co., Wisconsin Cheeseman, City Meals on Wheels
Price: $95/M
Contact: ALC Data Management, Marissa Spinelli (914-524-5229; [email protected])
IN THE NEWS
People in the News
Tom Palmese has been named vice president of Mazzone Marketing Group, Brooklyn, NY. Palmese will be responsible for sales and marketing of the firm’s databases.
SPECIALS
Tamayo Miyares & Sherman
This Hispanic direct marketing agency is offering $20/M off the base price of its consumer file and $50/M off the base price of its Hispanic-owned businesses list, for orders of 10,000 or more records placed before Dec. 1. The larger consumer file contains more than 16 million households. Contact List Services Corp., Jennifer Cronin (203-791-4162; [email protected])
