Topic

Month: November 2008

  • Gartner Sees Huge Potential in Targeted Video Ads

    Market researcher Gartner Inc. is projecting that advertising revenues generated from short video clips on Web sites could reach $1.5 billion by 2012.

  • DMA Hails Do-Not-Call Cleanup Plan

    The Direct Marketing Association today praised the Federal Trade Commission

  • Innotrac Reports 10% Rise in Third Quarter Sales

    Innotrac Corp. has reported revenues of $32 million for the third quarter that ended Sept. 30, compared to $29.1 million for the same quarter of 2007, reflecting a 10% increase in revenues.

  • Database Predicts Response for TV Commercials

    TRA Inc. has launched a database comprised of 370,000 households that enables advertisers to match television viewing data and actual consumer packaged goods purchases to predict future response to television commercials.

  • Agencies

    Mail Stream: November 10

    Collections Etc. Presents Gifts & Grins, Sierra Club Mails New Format with Choice of Gift, and Ornaments to Remember Donates Profits

  • Text Messaging – An Alternative Marketing Channel

    We’ve all heard the buzz about text messaging or SMS (short message service). But exactly what is it? Asia and Europe have been using text messaging for several years now. Here in the U.S. however, list brokers and marketers aren’t quite clear as to what the service provides, what to look for in an SMS list and who can benefit from using it

  • Listline e-Newsletter 11/10

    Specialists Marketing Services Inc. has been appointed manager of the Firearms Classic Library Book Club file.

  • Agencies

    Million-Dollar Meow Mix Game Show Could Morph to Series

    What kind of toy really turns your cat on? If that’s a question you can readily answer, “The Meow Mix Think like a Cat Game Show” on the Game Show Network is probably appointment viewing, and you might want to start practicing for next year’s reprise.

  • Agencies

    Icehouse Wants to Set Fans’ Heads Bobbling

    For those who’ve always seen themselves as bobble heads—thus joining the august company of A-Rod, Tony Romo and Dwight Schrute— MillerCoors’ Icehouse beer brand is offering the chance to get their necks wobbling.

  • CNN Gets Bump from Obama-bilia: Pro Shop Blog

    A spontaneous and immediate by-product of Sen. Barack Obama’s successful presidential run is the run on merchandise that’s entering a potentially hot, post-election phase after enjoying a typically tacky campaign phase that produced lots of forgettable memorabilia.