Listline e-Newsletter 11/10
* Firearms Classic Library
* Keepsake Patternworks Catalog Buyers
* Old Car Price Guide
* Just in Time Credit Card Prospects
* In Trends Highwired Mail Order and Catalog
* Baby Book Bind-in Program
* Cooking Enthusiast
* Education Technology E-mail
LIST MANAGEMENT CHANGES
Firearms Classic Library
Specialists Marketing Services Inc. has been appointed manager of the Firearms Classic Library Book Club file. It consists of 31,297 continuity buyers and 14,479 active book buyers. Direct mail is the source. Preferred Communications was the prior list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: American Gunsmith, Belvoir Publications, Cheaper than Dirt, Citizens Committee for the Right to Keep and Bear Arms, Krause Publications, Second Amendment Foundation
Price: $125/M (active buyers); $100/M (continuity buyers)
Contact: Specialists Marketing Services Inc., Mary Ann Montalbano (201-865-5800, ext. 2204; [email protected])
Keepsake Patternworks Catalog Buyers
List Services Corp. took over management of the Keepsake Patternworks Catalog file. It offers 71,442 buyers, including 37,409 from the last 12 months. The average order was $57 for products used for knitting and crocheting. Millard Group Inc. was the former manager.
Selections: Hotlines, state/SCF/ZIP
Price: $100/M
Contact: List Services Corp., Neil Serendensky (203-791-4107; [email protected])
Old Car Price Guide
MeritDirect has assumed management of the Old Car Price Guide on behalf of the Krause Publications division of F+W Media Inc. A total of 33,252 subscribers are on file. An average reader has been a subscriber more than eight years and owns six classic or vintage cars. The sources are direct mail (60%), agents (25%), inserts (7%) and space advertising (8%). ALC Data Management previously handled this file.
Selections: Hotlines, gender, paid, renewal, source, state/SCF/ZIP
Price: $100/M
Contact: MeritDirect, Danielle Zaborski (914-368-1090; [email protected])
NEW TO MARKET LISTS
Just in Time Credit Card Prospects
List Bargains has a database that identifies the expiration dates of 3.6 million credit cards, including a monthly hotline with 300,000 credit cardholders. This data is derived from credit card transactions.
Selections: Monthly hotline, age, demographic, ethnicity, gender, homeowner, household income, occupation, presence of children, recency, professionals, seniors, travelers, families with children, young adults, state/SCF/ZIP
Price: $80/M
Contact: List Bargains Division, Amy Benicewicz (203-746-6640; [email protected])
In Trends Highwired Mail Order and Catalog
RMI Direct Marketing Inc. rents this list containing more than 4.8 million names. These individuals have indicated they are early technology adopters and like to shop by mail. The sources are direct mail and e-mail surveys, transaction data and overlaid demographics.
Price: $90/M (base)
Contact: RMI Direct Marketing Inc., Alan Yu (203-825-4622; [email protected])
INSERT MEDIA
Baby Book Bind-in Program
Singer Direct is launching a catalog bind-in program for Sears
