Text Messaging – An Alternative Marketing Channel
We’ve all heard the buzz about text messaging or SMS (short message service). But exactly what is it? Asia and Europe have been using text messaging for several years now. Here in the U.S. however, list brokers and marketers aren’t quite clear as to what the service provides, what to look for in an SMS list and who can benefit from using it.
Text messaging is a similar to e-mail but with quicker delivery
