Month: November 2008
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Agencies
Meet the Broker: Donna Peterson
This week Meet the Broker features Donna Peterson, who specializes in e-mail blasts and lead generation. She works with homebuilders, business auction companies, publishers and other kinds of clients
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Listline e-Newsletter 11/13
Horizon House Publications has appointed Edith Roman Associates Inc. to oversee a list of 63,418 subscribers to Microwave Journal.
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Verizon to Add Wireless Elements to Disney Parks
Verizon will demonstrate aspects of its wireless service in Walt Disney Parks as part of a multi-year deal to create interactive experiences for visitors and direct them to various attractions.
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Agencies
Infiniti Sponsoring Sundance Music Series
Infiniti will sponsor a music series featuring Elvis Costello on Sundance Channel in a multi-platform deal with content to play on air and online.
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Applebee’s Offers ‘2 for $20’ Promo
Applebee’s if running a promotion to entice cash-strapped consumers to come out for dinner.
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News Brief
BEST BUY: will hold in-store workshops about the transition to digital television in partnership with the National Association of Broadcasters next week.
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Spam Profit Margin sux0rs?
A team of seven researchers at the University of California, Berkeley and UC, San Diego got into the Storm botnet to get a closer look at how much money spammers might be making.
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Feedback Not Failure!
Throughout my career, I have been fortunate enough to work with some incredibly successful individuals. I have learned some important lessons that have had a profound effect on my own life and marketing.
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Online Sales Shrinking
According to comScore, e-commerce sales have been sliding down a steep hill this year. While growth is still happening, figures are declining closer and closer to no growth at all.
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The State of the Browser Wars
The dust from Google Chrome’s arrival has long since settled, so it’s time to refocus for a bit on the two current big boys in the browser wars: Microsoft’s Internet Explorer and Mozilla’s Firefox.