Listline e-Newsletter 11/13
* Microwave Journal
* ExtremeTech.com
* Keepsake Quilting Catalog
* ASTD E-mail
* WeightView.com
* Clever Clasp
* Bond Internet Opportunity Auction
* WPP Acquisition of SRDS Underwhelms List Executives
LIST MANAGEMENT CHANGES
Microwave Journal
Horizon House Publications has appointed Edith Roman Associates Inc. to oversee a list of 63,418 subscribers to Microwave Journal. Its affiliate ePostDirect will handle the corresponding (39,758) e-mail list. The file includes individuals who work in the commercial and government sectors. A segment with 20,579 international subscribers is available. Worldata previously managed this data.
Selections: Annual value of purchases, business/industry, gender, hotline, job function/title, one per site, telephone number, recency, state/SCF/ZIP
Sample usage Evaluation Engineering, NASA Tech Briefs, Arrow Electronics, Edmund Scientific, Federal Custom Cable, Pasternack Enterprises, Solidworks, Tektronix, Dell, Hewlett-Packard, Mathworks, Applied Technology Institute, Georgia Institute of Technology;
Price: $160/M (postal file); $260/M (international file); $285/M (e-mail file)
Contact: Edith Roman Associates Inc., Michael Murphy (845-731-2682; [email protected]) — postal); ePost Direct, Shawn Kingston (845-731-3828; [email protected]) –e-mail)
ExtremeTech.com
Ziff Davis Media Inc. has chosen Worldata to manage data from the ExtremeTech e-mail newsletter and Web site. A total of 76,596 postal and 14,710 e-mail addresses are available. Those listed sought information about personal and corporate computers. Walter Karl Inc. was the prior list manager.
Price: $125/M (postal file); $150/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Keepsake Quilting Catalog
List Services Corp. recently assumed managed of the Keepsake Quilting Catalog customer list. A total of 127,531 buyers are on file. The average order was $57. Millard Group Inc. was the prior list manager.
Selections: Hotlines, state/SCF/ZIP
Price: $100/M
Contact: List Services Corp., Neil Serendensky (203-791-4107; [email protected])
NEW TO MARKET LISTS
ASTD E-mail
Direct Media Inc. announced that the American Society for Training and Development is making available its list of 25,935 e-mail addresses. It targets human resources and training professionals. This file includes individuals who inquired about training products and services, recent former members and inquirers. E-mail is the source.
Selections: Gender, job title, state/SCF/ZIP
Price: $300/M
Contact: Direct Media Inc., Scott Kozlowski (203-532-2450; [email protected])
WeightView.com
Net60 LLC has released a list of 80,554 e-mail addresses of diet and weight loss responders from WeightView.com. No postal records are available.
Selections: None specified
Price: $85/M
Contact: Net60 LLC, Chaim Lazar (201-833-9003, ext. 102; [email protected])
Clever Clasp
Impulse Media Inc. offers this list of 40,624 buyers of jewelry clasps from this year. The third quarter count is 12,631. A typical customer is 55 or older. The unit of sale was $15. DRTV is the source.
Selections Gender, state/SCF/ZIP:
Price: $100/M
Contact: Impulse Media Inc., Pam Ranalli (203-207-0227, ext. 103; [email protected])
Bond Internet Opportunity Auction
Macromark Inc. has a list of 3,412 entrepreneurs who received a CD and a free report about how to make money on auction Web sites. These individuals responded to Internet advertising in October. Records are available for postal and telemarketing offers.
Selections: Gender, state/SCF/ZIP
Price: $100/M (postal file); $250/M (e-mail file)
Contact: Macromark Inc., Dave Boyd (845-230-6300, ext. 327; [email protected])
IN THE NEWS
WPP Acquisition of SRDS Underwhelms List Executives
By Jim Emerson
The acquisition of Standard Rate and Data Services (SRDS) by the advertising agency conglomerate WPP Group is unlikely to have any substantial impact on list brokerage and management companies, according to list industry analysts. For more, click here (directmag.com/datalist/wpp-1113/).
