E-mail More Influential Than Social Networks
For marketers trying to reach the 18- to 34-year-old demographic, e-mail may actually trump those trendy social networks in terms of effectiveness.
Google Wins September
As if there was any doubt, Google handily won the search “war” in September, according to figures released on Monday by Nielsen Online.
Spam Gets Worse
According to the latest figures released by IT security and control firm Sophos, eight times more malicious e-mail attachments were sent out in the third quarter of 2008 than in the previous quarter.
To Click or Not to Click
When it comes to display ads, every creative requires a call-to-action. As user awareness of banner ads decrease, techniques must evolve to increase Click Thru Rates (CTR’s).
Clickbooth Sponsors The Most Talked About Ad:Tech Party, Money Makers II!
Ad:Tech New York is quickly approaching, as industry leaders and companies prepare themselves for one of the largest conferences of the year
Ad(network):tech
In compiling our annual Unofficial ad:tech Party List, the process started us thinking about the show in general, namely the nature of the companies, interestingly enough at least from our perspective, the barrier...
ad:tech NYC 2008 Party List
New York ad:tech has arrived. Here is your guide to all things ad:tech so long as that means parties. Print it out and bring it along! Have fun, and try not to schedule any 9am meetings.
FreshAddress Acquires Return Path’s ECOA Unit
E-mail appending firm FreshAddress is expected to announce today it has signed an agreement to purchase deliverability concern Return Path
PRC Chairman Predicts 5% Rate Hike for 2009
Although the 2006 Postal Accountability and Enhancement Act restored a semblance of normalcy to annual postal rate increases, many catalogers are wondering what they can expect in terms of a rate hike in May 2009.
Office Depot Reports $7 Million Loss
Office Depot Inc. posted a net loss of $7 million in the third quarter, compared to earnings of $117 million in the prior year.
