Topic
Month: September 2008
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Branding? OK…If You Own a Cattle Ranch
Among the current hot buzzwords, branding is right up there with metrics and traction. Advertising agencies have pushed the notion of branding as the
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In Defense of Blacklists
A recent horrific tragedy horrific tragedy falling miserably short in describing it, but words really do fail on this one should cause marketers to take
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Agencies
Free Flight
TLC Marketing is trying to make good on a promotion that almost sounded too good to be true, and in many ways, it was. Dockers offered shoppers who purchased
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Agencies
Consumer Driven
By the time all was said and done, more than 700,000 people had registered to take part in a contest to create the newest flavor of Mountain Dew. More